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Mad for Ads: How Advertising Gets (and Stays) in Our Heads

Three thousand. Studies report that’s how many advertising messages we see in a single day. From bus shelters to television commercials to sports uniforms, they’re everywhere – and designed to affect how we think and feel, whether subtly or overtly.
In her new nonfiction book
Mad for Ads: How Advertising Gets (and Stays) in Our Heads, Erica Fyvie, winner of the Green Earth Book Award for
Trash Revolution, introduces young readers to the incredibly complex business of advertising.
To paint a picture of how advertising works, Fyvie begins by inventing a product, Bubblarious! Bubble Gum, and takes readers behind the scenes to show them how every product gets an advertising plan with a goal, target audience, and focus, among other key factors. The audience for Bubblarious is “kids aged 8–12 with spending money.” ....

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Lyons' eclectic librarianship work

Renee Critcher Lyons is eclectic by nature, and it shows in her work ....

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Saturday Newsletter: March 6, 2021

Saturday Newsletter: March 6, 2021
March 6, 2021
By Stone Soup Editors
Sunny Beach (Procreate) by Emi Le, 13 (Millbrae, CA) and published in the March 2021 Issue of Stone Soup
A note from William
Exciting news! Our very own Abhi Sukhdial’s novella,
Three Days Till EOC, the winner of our 2019 Book Contest, has been long-listed for the Green Earth Book Award under Young Adult Fiction! So, congratulations are in order to Abhi and his family.
This news comes just one week after
Three Days Till EOC was given a glowing review by author Adam Rex, which you can check out here. Dan Bloom, one of the founders of the ....

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Edmonds underwater photographer announces 'Planet Ocean' book for ages 9-14

Planet Ocean: Why We All Need A Healthy Ocean.
Crawley is the photographer for the 64-page Junior Library Guild Selection book, written by Patricia Newman.
While world maps show five ‘oceans,’ Crawley notes that there is only one ocean and it’s”the engine of our existence.”
In the book, Newman and Crawley dive into three ocean regions to show the unique connections to each other and us.
First stop, the Coral Triangle in the South Pacific. One quarter of all ocean species spend time on coral reefs. These remarkable animals have been the foundation of our world for hundreds of millions of years, making human life possible. ....

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