Pawan Munjal can’t use ‘Hero’ tag for EVs, setback for new venture
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Synopsis
Naveen, son of Pawan’s cousin Vijay Munjal, runs the Hero Electric two-wheeler business since 2007, and said his family received “global rights over the Hero brand name in perpetuity for electrics”, be it for personal-consumer use, or the commercial market.
(This story originally appeared in on Jul 22, 2021)In a setback for the Pawan Munjal-run
Hero MotoCorp, a 2010 family settlement bars the company and its promoter from using the popular ‘Hero’ brand name for any type of electric vehicle two-, three- and four-wheeler as the global rights for the green technology have been allotted to his family member and nephew Naveen Munjal’s Hero Electric.