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SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news. George Nguyen on December 31, 2020 at 8:00 am More Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020 in the rearview, the way the search industry’s biggest players responded to the new needs of businesses and consumers, brought on by the pandemic, will have lasting consequences for how marketers perform their duties. ....
Google algorithm updates 2020 in review: Core updates, passage indexing and page experience Despite the pandemic, Google was busy working on changes to its search ranking algorithm here is a summary review of those changes through 2020. Barry Schwartz on December 30, 2020 at 8:00 am More This year will forever be known as the year that brought introspection, slowed people down and had them focus less on business and more on family. But, despite the COVID-19 pandemic, business must go on, and so it did with SEO and Google’s numerous algorithm updates throughout the year. From core updates, to machine learning efforts with BERT, passage indexing (or is it passage ranking?), the upcoming Google Page Experience update and many unconfirmed changes we would not call 2020 as a slow year for Google search algorithms. ....