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T.J. Maxx Ends Advertising Partnership With WPP's Grey


Associated Press
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Discount retailer T.J. Maxx is dumping WPP s Grey after 12 years and seeking a new ad agency.
The retailer spends an estimated $65 million on marketing annually.
Grey has created broadcast campaigns for T.J. Maxx since 2009, including 2020 s Who s the Boss.
T.J. Maxx is searching for a new agency to handle its $62 million in advertising, ending a 12-year relationship with WPP s Grey New York. 
A spokesperson for parent TJX Companies confirmed the shift. A Grey spokesperson said the agency declined to participate in the retailer s pitch for its advertising business. Insider was unable to identify which agencies are participating. ....

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