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Data and creativity key for future digital success, say industry leaders

Data and creativity key for future digital success, say industry leaders
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

Jen rhodesAndy fordJames greaneyLab insights strategyAnalytic partnersLab insightsArtificial intelligenceஜென் ரோட்ஸ்ஆண்டி ஃபோர்ட்ஜேம்ஸ் கிரெஆநெய்பகுப்பாய்வு கூட்டாளர்கள்செயற்கை உளவுத்துறை

Movers and Shakers: Diageo, Sky, Havas CX, Bonded, Wavemaker, We Are Social

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

North carolinaUnited statesUnited kingdomLos angelesCity ofDave lucasSandy gallagherDamian hallGeorgep johnsonDavid earlMaggie merklinSimon hyndChris jonesDavid tennantSteve underwoodJoe wilkinson

Facebook Launches New Interview Series Looking at Evolving Shifts in Advertising Approaches

Facebook Launches New Interview Series Looking at Evolving Shifts in Advertising Approaches
socialmediatoday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from socialmediatoday.com Daily Mail and Mail on Sunday newspapers.

Jen rhodesAndy fordJames greaneyMarketing science andy fordAnalytic partnersஜென் ரோட்ஸ்ஆண்டி ஃபோர்ட்ஜேம்ஸ் கிரெஆநெய்பகுப்பாய்வு கூட்டாளர்கள்

Driving customer loyalty with analytics and AI

Driving customer loyalty with analytics and AI
technologyrecord.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from technologyrecord.com Daily Mail and Mail on Sunday newspapers.

United arab emiratesBarry padgettMike menkesNavjit bhasinAssaf haskiDavid clementsNaveen tadepalliMichael kleinGlobal state of customer serviceAl futtaim groupCustomer serviceMicrosoft dynamicsEdible arrangementsAzure synapse analyticsMicrosoft azure databricksAzure data factory

eMarketer Podcast: What advertisers can learn from scenario planning

Advertisers have a lot of information to bring together to understand how to gain more market share for their business. Mike Menkes, senior vice president at measurement firm Analytic Partners, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what might happen if competitors increase spending while you hold your budget steady, how creative can boost video ad effectiveness, and how ads for one product often have a halo that extends to other products, as well.

Mike menkesNicole perrinAnalytic partnersInsider intelligence nicole perrinமைக் மெங்கேஸ்நிக்கோல் பெர்ரின்பகுப்பாய்வு கூட்டாளர்கள்உள் உளவுத்துறை நிக்கோல் பெர்ரின்