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Pladis Introduces New Jacob's Mini Cheddars PMPs


18th May 2021
Pladis is expanding its £75m Jacob’s Mini Cheddars brand with the launch of £1 price-marked packs (PMPs) for three of its flavours.
The company stated that the new 105g price-marked formats aim to help independent retailers drive sales among cash-conscious shoppers seeking sharing snacks.
Flavours Red Leicester, Nacho Cheese & Jalapeno and the newly-launched Ploughman’s Cheshire Cheese variant – which were all introduced as part of limited-edition flavour campaigns – will join the existing PMP line-up of Original and Smoky BBQ. Already worth £3m in the convenience channel, the new five-strong PMP range is expected to help retailers maintain momentum for larger pack formats and drive further sales growth. ....

United Kingdom , Christopher Owen , Mini Cheddars , Red Leicester , Nacho Cheese , Cheshire Cheese , Marketing Controller , ஒன்றுபட்டது கிஂக்டம் , கிறிஸ்டோபர் ஓவந் , மினி சேடடர்ஸ் , சிவப்பு லெய்செஸ்டர் , னசோ சீஸ் , செஷயர் சீஸ் , சந்தைப்படுத்தல் கட்டுப்படுத்தி ,