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NFL Hemorrhaging Young Viewers, Under 50 Super Bowl Viewership Declines for Ninth Straight Year

NFL Hemorrhaging Young Viewers, Under 50 Super Bowl Viewership Declines for Ninth Straight Year
10 Feb 2021
The NFL is losing young viewers by the millions, as ratings for Super Bowl 55 show that the league has lost viewers under the age of 49 for the ninth straight year.
According to Sports Media Watch, Super Bowl 55 saw a decline in the 18 to 49 viewer demographic for the ninth year running. The 2021 Super Bowl lost another 37 percent of viewers in that age demo over last year’s audience.
But this year’s number is just another dip compared to past years. The game lost 43 percent in young viewers four years ago and 51 percent in 2008, the site reported. ....

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Super Bowl Ratings Crash to Lowest Level Since 1969, Least Watched Since 2006

Super Bowl Ratings Crash to Lowest Level Since 1969, Least Watched Since 2006
9 Feb 2021
The ratings for Super Bowl 55 are in, and the news is not good. The numbers show that viewership fell nine percent, making the game the lowest-rated Super Bowl in more than 50 years.
“CBS averaged 91.629 million TV-only viewers for the Buccaneers’ blowout of the Chiefs in Super Bowl LV, the game’s lowest TV viewership since ’06 when Steelers-Seahawks averaged 90.75 million on ABC. That figure is down from just over 100 million TV-only viewers for Chiefs-49ers last year,” Sports Business Daily reported.
But that is not the worst of it. Sports Media Watch also published the ratings numbers for the entire history of the Super Bowl and this year’s ratings crash is precipitous. According to the numbers, the 2021 ratings (38.2) are the lowest since 1969 (36.0). And Super Bowl 55 is the first game falling below the 40.0 ratings mark since the 1990 Super Bowl between San Fr ....

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Ratings for the NFL Wild Card Games Are Bad, Very Bad

12 Jan 2021
Like the rest of the NFL’s 2020 season, the Wild Card games are suffering in the ratings, according to reports.
According to Sports Media Watch, “Bears-Saints led the NFL’s expanded six-game Wild Card weekend slate with a Nielsen-estimated 16.4 rating and 30.65 million viewers across CBS, CBS All-Access and Nickelodeon down 15% in ratings and 13% in viewership from the same window last year (Seahawks-Eagles: 19.2, 35.12M) and down 17% and 15% respectively from 2019 (Eagles-Bears: 19.7, 35.89M). Those games aired on NBC.”
The game did deliver the largest TV audience since the last Super Bowl, but still trailed CBS’s Titans-Patriots Wild-Card game from last year, the site noted. Furthermore, “It was the least-watched Wild Card game in the late Sunday afternoon window since 2008 (Titans-Chargers: 26.63M) and the lowest-rated since at least 1998,” SMW wrote. ....

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