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La folie spéculative gagne les sneakers

La folie spéculative gagne les sneakers
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The history of sneakers: from commodity to cultural icon


The history of sneakers: from commodity to cultural icon
The Conversation
17 May 2021, 22:40 GMT+10
Sneakers (or trainers if you re British), once the symbol of athleticism, have transcended their primary function to become commercial and fashionable objects of desire. From sportswear and street style to catwalk fashion, sneakers have made their mark as cultural commodities.
The global sneaker market valued at approximately US$79 billion (Pound 56 billion) in 2020 and is predicted to reach US$120 billion (Pound 85 billion) by 2026. With such huge growth, it is unsurprising that they are considered big business.
Such are the strides in the sneaker industry that a new exhibition at London s Design Museum explores how the shoe became an undisputed cultural symbol of our times. ....

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