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On the Road Review: Lincoln Corsair Reserve America’s auto industry is facing many changes, and many challenges. Economic swings, pandemic shutdowns, computer chip shortages, escalating regulations, plus a forced shift to battery electric vehicles, all are keeping managers (and employees) up at night. Three voices here express other thoughts. “I believe the industry is focused way too much on the curiosity around the machine driving itself”, Ford CEO Jim Farley stated in Financial Times. “We’ve not spent enough time asking about the customer-facing aspects”. Sheryl Connelly, chief futurist at Ford, recently expressed, “We know that our relationships with automobiles have become more personal and intimate because now they seem to be a place to escape, a place of safety, a place where you can control the environment.” ....
Report: Ford to Build Standalone Bronco Stores thetruthaboutcars.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thetruthaboutcars.com Daily Mail and Mail on Sunday newspapers.
FAIRFIELD-SUISUN, CALIFORNIA Ford, in collaboration with its dealers, launched a used-vehicle digital marketplace called Ford Blue Advantage. (Ford Motor Company/TNS) Ford launches new digital marketplace for used vehicles Ford Motor Co. has launched Ford Blue Advantage, a new digital marketplace that will allow its dealers to list and sell certified used vehicles on a single platform a response to customers looking for a digital shopping experience and an attempt to reclaim market share from upstart digital retailers that have eaten into dealers’ slice of the used-car pie. The website, FordBlueAdvantage.com, allows shoppers to filter for features they are looking for in a vehicle, as well as by options such as home delivery, at-home test driving and video walk-arounds. And in response to feedback from customers about price transparency, the site’s listings include dealer-guaranteed selling prices. ....
Ford Joins Other Car Makers To Go Head To Head With Third-party On-line Used Car Disrupters (Carmax, Vroom, Carvana and Others) - Offers Shoppers Online Used Car Marketplace Option TACH s Take: Opportunity Missed. This new offering presented Ford the opportunity to really help its dealers and their customers. Ford s market power and data know how offered it the ability to become THE honest and unquestionable used car valuation authority.but no! When buying a used car or trading for a new one.it s still Buyer Beware. So instead of becoming THE Honest Alternative to the traditional screw the buyer used car dealer tools, ....
While Ford and the world’s other big automakers are earning billions of dollars selling pickup trucks and sport utility vehicles powered by gasoline, they have not yet gained much ground in electric vehicles, the fast-growing segment of the auto business dominated by Tesla. ....