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Tauda drink Nescafe Gold, sadda drink drink?
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The McCann conceptualised creative is quite the way to discourage drunk driving and offer a smart alternative.
Nescafe Indiaâs PSA type ad has made the rounds online for all the right reasons.
Made by McCann WorldGroup India, it has the perfect mix of smart copy and art. For starters, you can read two messages. One, it tells you to donât drink and drive. Second, it tells you to not settle for just any coffee but to drink something special and drive the moment â and the post caption talks about Nescafe Gold as the âsomething specialâ drink.
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