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Nevada City energy supplement business returns after 2019 logo opposition from Monster Energy


Submitted to The Union
After receiving a notice of opposition from Monster Energy in 2019 over its logo, Nevada City-based energy supplement brand Monarch Energy has returned to business with a new logo and manufacturer, according to founder Mason McGuire.
Now 22 years old, McGuire first formed the idea for Monarch Energy at age 16, after finding that the use of energy drinks and other caffeinated products was causing him unwanted effects as he dealt with health issues, including arthritis.
Setting out to find a solution, he created a product called Monarch Mints spearmint-flavored caffeinated chewable tablets which he currently sells online
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When Monster Energy filed a notice of opposition in 2019, their issue with his previous logo an all-black design showing the letter “M” inside a circle with wings on either side was primarily the usage of the letter “M,” according to McGuire. He said this was surprising, as it seemed more likely they would ....

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