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FCA urges Afterpay's Rebel Wilson ad campaign to be dumped


July 28, 2021
The FCA is most concerned about a scene where Wilson explains buy-now, pay-later to a bemused young girl. Source: YouTube.
Australia’s financial counsellors have demanded a “disturbing” ad for a buy-now, pay-later company, starring Australian star Rebel Wilson, be dumped.
In one scene of the Afterpay ad, the Hollywood star tells a young girl that “if credit cards and cash had a baby you could pay it over time without ever paying interest”.
Financial Counselling Australia chief executive Fiona Guthrie said the campaign went a step too far.
“It minimises the risks of using buy-now, pay-later products and the fact she is talking to a young child, explaining a credit product, is very disturbing,” Guthrie said on Tuesday. ....

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May's Purchase Share Hit 15-Month High

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