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Calling Gen Z: how brands can engage with a purpose-driven generation


7 April 2021    5 min read
In order to tap into the Gen Z demographic, brands need to demonstrate values and purpose while still being consistent and personalised, writes Jordan Sim.
Born between 1997 and the early 2010s, Gen Z – or Zoomers as they are known to disgruntled Boomers – are the newest of consumer generations and they are having a serious impact on the retail landscape. With Gen Z disposable income predicted to increase almost seven-fold to $3.2 trillion in 2030, as a target demographic, they represent a significant opportunity for retailers.
With high expectations and a strong digital understanding, this newest generation is driven by passion and cause. So, what does that mean for the retailers looking to sell to them?  ....

United States , United Kingdom , Nudie Jeans , ஒன்றுபட்டது மாநிலங்களில் , ஒன்றுபட்டது கிஂக்டம் , நுடிஎ ஜீன்ஸ் ,

Tunisia forges ahead on circular denim initiatives

Getting to Know Gothenburg, the World's Most Sustainable Destination


Getting to Know Gothenburg, the World’s Most Sustainable Destination
Adam H. Graham
© Jonas Jacobsson
One of the city’s many canals
I m dipping day-old bread into spicy hummus made of leftover cauliflower at Garveriet, a former tannery on the woodsy River Säveån, several miles outside of Gothenburg. It s one of the area s many converted industrial spaces, in this case to a zero-waste café, brewery, and event hub. It s raining, as it often does in Sweden s Seattle, and upstairs a gang of Ikea employees await their
fika (coffee break) during a workshop on sustainable management. To some the scene might sound like a Dickensian punishment. But for travelers like me who ve made sustainability a priority, this is mecca. ....

Skane Lan , United States , Noord Holland , North Sea , Oceans General , Jonas Jacobsson , Gothenburg Jubileumsparken , Kattegat Sea , Skansen Kronan , David Ekelund , Greta Thunberg , Maria Erixon , Stena Germanica , Deutsche Bahn , European Capital , Smart Tourism , Global Destination Sustainability Index , Water Wise City , Swedish Dux , Nudie Jeans , Jonas Jacobsson Catching , Gothia Tower , Sevent District , Jonas Jacobsson The , Gothenburg Harbor , ஒன்றுபட்டது மாநிலங்களில் ,

Winter Jackets on Sale: The Best Deals Online Right Now


Winter Jackets on Sale: The Best Deals Online Right Now
The Best Winter Jackets On Sale Right Now
Foot Shop
The Highsnobiety Winter Wardrobe Manual is a guide to dressing well when temperatures plummet. Expect big coats, padded pants, snug accessories, and hibernation-ready homeware.
We’ve made it past the winter solstice, which means that, although it might not seem like it, the days are getting longer from here on out. That doesn’t mean we’re through it though, unfortunately, we’ve still got a month or two more of biting cold and dark evenings before there’s any sign of letting up. On the flip side, that means that copping a winter jacket is still on the cards, and the best bit about buying a winter jacket now? Some of the best Fall/Winter 2020 winter jackets are on sale. ....

Akira Kurosawa , Alexandre Matiussi , Highsnobiety Winter Wardrobe Manual , Stone Island , Pike Lake , Nudie Jeans , Refrigiwear Kaban , Quilted Down , ஸ்டோந் தீவு , பைக் ஏரி , நுடிஎ ஜீன்ஸ் , றேப்ரிகிவேர் கபன் , குயில் கீழ் ,

2020 in Review: Outland Denim Stays True to Its Core Values


The ethical denim label founded just nine years ago made some of its greatest strides in 2020 supporting survivors of sex trafficking. It launched anti-slavery initiatives, earned global recognition and invited the world to join in on its efforts, all while upholding some of the highest circularity standards in the industry significant achievements for a small fashion brand.
Using fashion as a force for good is the principle upon which CEO James Bartle founded the company. In 2011, Bartle launched the brand to provide employment opportunities and living wages to vulnerable populations in Cambodia. Employees receive education and life skills training to arm them with the tools needed to live independently. ....

Outlanddenim James Bartle , James Bartle , University Of Nottingham Rights Lab , University Of Nottingham , Network Intelligence System , Precision Solutions Group , Outland Denim , Thompson Reuters Stop Slavery Award , Stop Slavery Awards , Nobel Peace Prize , Ellen Macarthur Jeans Redesign , Nottingham Rights Lab , Supply Network Intelligence , Nudie Jeans , ஜேம்ஸ் பார்ட்ல் , பல்கலைக்கழகம் ஆஃப் நாட்டிங்ஹாம் உரிமைகள் ஆய்வகம் , பல்கலைக்கழகம் ஆஃப் நாட்டிங்ஹாம் , வலைப்பின்னல் உளவுத்துறை அமைப்பு , ப்ரிஸிஶந் தீர்வுகள் குழு , ஒஊதிலந்ட் டெனிம் , தாம்சன் ராய்ட்டர்ஸ் நிறுத்து அடிமைத்தனம் விருது , நிறுத்து அடிமைத்தனம் விருதுகள் , நோபல் சமாதானம் ப்ரைஸ் , எல்லன் மாகார்த்தூர் ஜீன்ஸ் மறுவடிவம் , நாட்டிங்ஹாம் உரிமைகள் ஆய்வகம் , விநியோகி வலைப்பின்னல் உளவுத்துறை ,