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Pixotope powers LED wall for Consumer Rights gala
Wednesday, 21 April 2021
Since early 2020, China Central Television has been rapidly expanding its virtual production capabilities
China - Installed for China’s Consumer Rights Day gala, a 1,000sq.m LED wall dazzled viewers with graphics, all powered by Pixotope. Broadcast live on 15 March, the two-hour slot was dedicated to “informing consumers of consumer habits and business practices from major brands”. Great Wheel, a production company working within China Central Television (CCTV), designed and implemented the live graphics using Pixtope’s engine. Since early 2020, China Central Television has been rapidly expanding its virtual production capabilities for its programme delivery, with Pixotope becoming the station’s primary virtual production solution for a range of AR projects.
Local market regulators in China on Tuesday fined subsidiaries of Alibaba Group Holding Ltd and 360 Security Technology Inc for engaging in false advertising.