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Shedding light on the dark side of firm lobbying

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Researchers from George Mason University, University of Manitoba, Colorado State University, and Georgetown University published a new paper in the
Journal of Marketing that examines an unintended customer consequence of lobbying, decreased customer satisfaction, and also explains marketing-focused efforts that can help prevent it.
The study, forthcoming in the the
Journal of Marketing, is titled Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective and is authored by Gautham Vadakkepatt, Sandeep Arora, Kelly Martin, and Neeru Paharia.
Lobbying, or attempts to sway government officials to make decisions beneficial to the lobbying firm, is an important means for businesses to manage their regulatory environment. Lobbying spending has increased by more than 130% since 1998 (Center for Responsive Politics) and many large firms maintain their own government affairs divisions, which retain dozens of lobbyists. ....

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Shedding light on dark side of firm lobbying

Shedding light on dark side of firm lobbying
miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.

Sandeep Arora , Kelly Martin , Neeru Paharia , Gautham Vadakkepatt , Colorado State University , George Mason University , Georgetown University , University Of Manitoba , Dark Side Of Firm , Dark Side , Firm Lobbying , Responsive Politics , Lobbying Disclosure Act , சந்தீப் அரோரா , கெல்லி மார்டின் , நீறு பஹாரியா , கொலராடோ நிலை பல்கலைக்கழகம் , ஜார்ஜ் கொத்தனார் பல்கலைக்கழகம் , ஜார்ஜ்டவுன் பல்கலைக்கழகம் , பல்கலைக்கழகம் ஆஃப் ம்யாநிடோப , இருள் பக்க , பதிலளிக்கக்கூடியது பாலிடிக்ஸ் , பரப்புரை வெளிப்படுத்தல் நாடகம் ,

As The Tokyo Olympics Begin, U.S. Companies Are Moving Forward With Campaigns Despite The Pandemic

As The Tokyo Olympics Begin, U.S. Companies Are Moving Forward With Campaigns Despite The Pandemic
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

Scout Bassett , Dara Treseder , Crystal Eastman , John Florence , Usain Bolt , Philip Dobbs , Missy Franklin , Andrea Brimmer , Neeru Paharia , Allyson Felix , Associated Press , Georgetown University Mcdonough School Of Business , Procter Gamble , Summer Games , Opening Ceremony , Ally Chief Marketing Officer Andrea Brimmer , Georgetown University , Mcdonough School , Paralympic Games Tokyo , Zeta Global , Paralympic Games , Worldwide Olympic Partner , சாரணர் பாசெட் , படிக ஈஸ்ட்மேன் , ஜான் புளோரன்ஸ் , பிலிப் டாப்ஸ் ,

Helping consumers trade fast fashion for durable, sustainable luxury goods

Researchers from Columbia University and Georgetown University published a new paper in the
Journal of Marketing that examines how consumers can adopt a sustainable consumption lifestyle by purchasing durable high-end and luxury products.
The study, forthcoming in the
Journal of Marketing, is titled Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption and is authored by Jennifer Sun, Silvia Bellezza, and Neeru Paharia.
What do luxury products and sustainable goods have in common? Luxury goods possess a unique, sustainable trait that gives them a longer lifespan than lower-end products.
Sustainable consumption is on the rise with all consumers. However, younger millennial and Gen Z consumers have been more vocal about their desire to embrace sustainability. Several trends have emerged that signal such an inclination, such as buy less, buy better and slow-fashion, as witnessed by the trend of celebritie ....

United States , Loro Piana , Silvia Bellezza , Jennifer Sun , Patek Philippe , Neeru Paharia , Fuqua School Of Business , American Marketing Association , Georgetown University , Duke University , Columbia University , Professor Of Business Administration , Buy Luxury , Overcoming Product Durability Neglect , Business Administration , Fuqua School , ஒன்றுபட்டது மாநிலங்களில் , சில்வியா பெல்லெஸ்ஸா , ஜெனிபர் சூரியன் , பட்டெக் பிலிப் , நீறு பஹாரியா , ஃப்யூக்யூவ பள்ளி ஆஃப் வணிக , அமெரிக்கன் சந்தைப்படுத்தல் சங்கம் , ஜார்ஜ்டவுன் பல்கலைக்கழகம் , டியூக் பல்கலைக்கழகம் , கொலம்பியா பல்கலைக்கழகம் ,

How And When CEOs Should Address Hot-Button Political And Social Issues

How And When CEOs Should Address Hot-Button Political And Social Issues
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

United States , Neeru Paharia , Delta Air Lines , Georgetown University Mcdonough School Of Business , Georgetown University , Mcdonough School , Kris Parker , Dunedin Florida , James Quincey , Coca Cola Company , Voting Laws , Corporate Activism , Delta Airline , Bank Of America , ஒன்றுபட்டது மாநிலங்களில் , நீறு பஹாரியா , டெல்டா அேக கோடுகள் , ஜார்ஜ்டவுன் பல்கலைக்கழகம் மக்டந பள்ளி ஆஃப் வணிக , ஜார்ஜ்டவுன் பல்கலைக்கழகம் , மக்டந பள்ளி , கிரிஸ் பார்க்கர் , ட்யூநிடிந் புளோரிடா , கோகோ கோலா நிறுவனம் , வாக்களித்தல் சட்டங்கள் , பெருநிறுவன செயல்பாடு , டெல்டா வானெறி ,