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China perfumes: Men's fragrance surpasses growth of make-up and skin care


The men’s fragrance category is leading the way in China, exceeding make-up and skin care in terms of annual and quarterly growth, according to data from one market research company.
According to market research company NPD Group, China s prestige beauty market saws sales of $10.8bn from e-commerce alone in 2020.
This was in part driven by China’s three biggest e-commerce festivals: Women’s Day in March, the 618 campaign in June and Double 11 in November.
The same data showed that the men’s prestige grooming surpassed the growth rate of the women’s segment, growing 75% compared to the women’s 35%. ....

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