May 24, 2021 10:58
Sanitarium’s Weet-Bix has released a new campaign, ‘Feed the Belief’ encouraging the next generation of ‘Weet-Bix kids’ to follow their aspirations.
The campaign, which comes via Special Group Australia, presents a new brand positioning, as “more than just a popular breakfast choice amongst parents and children”, hoping to “fuel the big ambitions and dreams of young Australians with Weet-Bix”, according to a statement.
Sanitarium Health Food Company head of marketing, Jessica Manihera, said: “Weet-Bix has always been the embodiment of both our kids’ and country’s sense of invincible belief. Whatever it is Aussie kids are dreaming of, Weet-Bix is the wholegrain goodness to fuel it.”
Sanitarium Weet-Bix is aiming to inspire the next generation of Weet-Bix kids by fueling their aspirations in its latest brand campaign ‘Feed the Belief’ created in partnership with Special Group Australia.
May 6 2021, 9:21 am | BY Ricki Green | 64 Comments
Outdoor lifestyle brand Kathmandu has today shared its new brand positioning via Special Group, which builds on the company’s brand heritage of improving people’s lives by getting more people out there in nature.
As part of its new positioning Kathmandu shared its new purpose to improve the wellbeing of the world through the outdoors. As a registered B-Corp Kathmandu has always put people and planet first and is a leader in the environmental space. As part of this mission they announced their new brand platform and attitude ‘We’re out there’ which aims to inspire a new generation to feel the benefits of being outside.
Kathmandu launches new brand platform in first work from Special Group
May 6, 2021 10:43
Kathmandu has relaunched its brand platform and positioning with a campaign called ‘We’re Out There’, created by Special Group in its first work for the B-Corp.
The platform launches with an integrated advertising campaign and a refreshed brand identity. Part of the new positioning includes Kathmandu’s new purpose to improve wellbeing through the outdoors.
A study of 20,000 people published in the scientific journal Nature found that people who spend two hours a week in green spaces were more likely to report good health and psychological wellbeing.