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UNIQLO SG explains League of Legends line is for all despite 'Men' label

UNIQLO SG explains League of Legends line is for all despite Men label
Details
UNIQLO Singapore has clarified that its
League of Legends clothing line is unisex, despite the collection being labelled Men on its website. Marketing director Joyce Tan told
MARKETING-INTERACTIVE that its UT collection, including the
League of Legends line, has been designed with a cut that is suitable for men and women.
We are very pleased that the line has proven universally popular, and we offer sizes running from extra small to triple extra-large to cater to all fans, Tan added.
In addition to making its UT Collection unisex, Tan added that in partnership with the Singapore Cybersports and Online Gaming Association, it worked with female gamer Cherzinga and radio DJ/gamer Joakim Gomez to promote its new range of sports utility wear through its esports event. This was also showcased at its Orchard Central global flagship store. ....

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UNIQLO Singapore parts ways with PR agency after eight years

UNIQLO Singapore parts ways with PR agency after eight years
Details
01 April 2021
Fashion brand UNIQLO Singapore has parted ways with its PR agency Word of Mouth Communications after eight years. In a statement to
MARKETING-INTERACTIVE, a spokesperson said it has appointed Tate Anzur, its current corporate PR agency, to take over all PR duties for UNIQLO moving forward. This is part of our move to consolidate to one agency and streamline our communication efforts, the spokesperson added.
MARKETING-INTERACTIVE understands that Word of Mouth Communications was tasked with PR efforts on UNIQLO s consumer end. UNIQLO declined to comment further on Tate Anzur s appointment. ....

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