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Tata salt: Rising health awareness amid the pandemic set to accelerate sale and visibility of premium salt segment: Tata Salt


Synopsis
Premium salt segment is driving the image of the brand. There is a lot of room for growth within the segment, said Richa Arora, president, packaged foods, Tata Consumer Products.
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Consumers, especially youngsters, have become more health conscious amid the pandemic.
Bengaluru: Edible salt market will be 100% branded in the next 4-5 years and the market for value-added salt category, accelerated by the pandemic, will gain a lot more visibility now, said Tata Consumer Products. The maker of the eponymous salt brand Tata Salt and market leader in the category estimates the salt market growing at 2-4% driven by increasing consumer awareness about health and quality. Currently, about 7% of the salt market is accounted by unbranded players. ....

Nirma Shudh , Richa Arora , Tata Consumer , Tata Salt , Tata Consumer Products , Surya Salt , Annapurna Salt , Iodised Salt , நிர்மா ஷூட் , ரிச்சா அரோரா , டாடா நுகர்வோர் , டாடா உப்பு , டாடா நுகர்வோர் ப்ராடக்ட்ஸ் , சூர்யா உப்பு , அன்னபூர்ணா உப்பு ,