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Singer Zaeden launches new album 'Genesis 1:1' aninews.in - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from aninews.in Daily Mail and Mail on Sunday newspapers.
Multilingualism and the indie musician: Is singing in Hindi or a regional language essential to turn an artist into a brand? Over the last few years, there’s been an exponential increase in the number of acts who started their careers performing in English, subsequently began releasing material in Hindi and now seamlessly switch between the two. Amit Gurbaxani January 28, 2021 13:21:27 IST Divine; Prateek Kuhad (image courtesy: Rema Chaudhary); Ritviz. During a recent webinar, when asked about which Indian acts have actually been making money during the ongoing pandemic, Chaitanya Kataria, the co-founder of Gully Gang Entertainment, answered: Whoever has built a brand that other brands want to associate with. Kataria’s biggest brand, as you may know, is the rapper, Divine. ....