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March 10 2021, 10:40 am | BY Ricki Green | 10 Comments Travelling more than 2,500km across South Australia from Port Lincoln to Pooraka by plane, tuna boat, buggy, tractor, oyster boat and car, KWP! captured the Foodland family stories for a mighty new advertising campaign.   The campaign comes as South Australia’s largest independent supermarket chain embarks on a massive $251m expansion program to open 25 new stores, revamp 47 and create 2,500 new jobs over the next five years. Foodland’s new campaign showcases the next generation of Foodland family members from 38 families including South Australian icons like San Remo, Kytons Bakery and Paris Creek Farms. Says Franklin dos Santos, CEO, Foodland: “We travelled across the width and breadth of South Australia to capture the family of families behind the Foodland family, sharing our proud history of supporting local farmers and producers.

San remoParis creekSouth australiaNicole richardsRebecca cooperJeremy aubertHollie doranHafsa qureshiAubrey jonssonChristopher villaniRegan mahoneyMelisa thorpeGroup creativeProduction companyCreative agencyPort lincoln