Twitter and Seven announce collaboration for Tokyo 2020 Olympics
July 16, 2021 10:48
Seven and Twitter have announced a collaboration for the Tokyo 2020 Olympics which will see a mix of highlights and live broadcasts from Seven’s Olympic coverage shared on the Twitter account @7olympics.
Part of the collaboration will see some of Seven’s Tokyo 2020 key partners, such as McDonald’s, Toyota, and AAMI, integrated into Seven’s Twitter content via in-stream ads, live-stream sponsorship and branded content.
The content is planned to be five minutes of footage up to eight times a day.
Part of the collaboration will also see a daily live panel show broadcast on the social media platform, hosted by Georgie Parker, Adam Cooney, and Cameron Luke. The trio will analyse and provide commentary on the day’s competition.
The Innovating Streets for People programme continues to gather momentum, with a number of new pop-up, consultation by trial projects rolling out to suburbs in Tāmaki Makaurau. Led by local boards, Kāinga Ora, Auckland Transport, Auckland Council, .