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Guess Marks Summer Games With Original Collection

Guess Marks Summer Games With Original Collection
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GUESS FINDS A NEW GROOVE - V Magazine

V MAGAZINE
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GUESS FINDS A NEW GROOVE
GUESS FINDS A NEW GROOVE
GUESS’ collaborative FRIENDSWITHYOU capsule perks up the wardrobe staples that are perfect for downtown days.
GUESS’ collaborative FRIENDSWITHYOU capsule perks up the wardrobe staples that are perfect for downtown days.
May 13, 2021
When GUESS was thinking about its next creative endeavor, it had one thing in mind: cultivating a sense of fun creativity. And its latest artistic alliance with the L.A.-based art collaborative FriendsWithYou nails it.
The eye-popping capsule is a kaleidoscope of color, with an 81-piece lineup of colorful silhouettes. (Snap up the rainbow-striped cropped polo, an imaginative combination of an ‘80s color palette and ‘90s golfer chic it’s sure to be an instant sellout.) ....

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Nicolai Marciano Talks Guess x FriendsWithYou Collaboration

Nicolai Marciano Talks Guess x FriendsWithYou Collaboration
Nicolai Marciano Talks Guess x FriendsWithYou Collaboration
A colorful pairing brought together by none other than superstar J Balvin
A colorful pairing brought together by none other than superstar J Balvin
May 13, 2021
Following the launch of GUESS’ collection with FriendsWithYou,
VMAN caught up with Nicolai Marciano, Director of Brand Partnerships & Specialty Marketing. Brought to life by Samuel Borkson and Arturo Sandoval III in 2002, FriendsWithYou is a fine art collective that hopes to encourage and facilitate connectivity through their creations spreading the message of Magic, Luck, and Friendship™. Which we always need a little more of. With worldwide reggaeton sensation J Balvin as the frontman, the collection radiates the best vibes with rainbow graphics and fun fabrications. ....

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FriendsWithYou x GUESS collab pushes peace and joy

FriendsWithYou x GUESS collab pushes peace and joy
Deck goes here
Guess has collaborated with FriendsWithYou on an expansive capsule collection to promote positivity amid the ongoing pandemic.
We re always looking to inspire our customers, says Nicolai Marciano, brand partnerships director at Guess. We want our clothes to provoke a sense of celebration. We aim to get people excited not just about the product, but about their own creative expression and the fresh new perspectives of artists worldwide. This collection is a celebration of FriendsWithYou and the art they bring to the world.
FriendsWithYou is the fine art collaborative of Samuel Borkson and Arturo Sandoval III, who have been spreading the positive message of Magic, Luck, And Friendship since 2002. They work in a variety of mediums including painting, sculpture, large-scale experiential installations, live performances, and more recently, virtual reality and animation. ....

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GUESS thinks it's about time you cheer up

15April 2021
They say it’s the small things in life that matter the most, and for Samuel Borkson and Arturo Sandoval III, that same old adage – generally resigned to whimsical greetings cards and cutesy decorations – has been transformed into a mantra to live by. In fact, it’s the basis for their art collective FriendsWithYou, which they founded in 2002, with the sole intention of spreading good vibes.
From public art installations, to Labour Day parades, to NFT collabs, the duo have dotted their anime-inspired graphics and cutesy cloud prints across all corners of the world. Today, they’re partnering with GUESS on an exclusive spring capsule collection, which Borkson and Sandoval hope will “spark a movement – an opportunity to shape our world to be a happy place, a place where everyone can be friends with you”. ....

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