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Where do marketers find consumers- Google like search engines or e-commerce websites?

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At the recent ad:tech and Amazon Advertising panel, experts from Dyson, Colgate-Palmolive and Wavemaker discussed evolving omni-channel consumer journey and how marketers are meeting their expectations.
These days, the consumer journey has become an interesting mix of online and offline channels. For brands, this implies that the sales funnel is getting much more complicated. An increasing number of consumers have taken to e-commerce marketplaces during the COVID-induced lockdowns.
To unravel this new journey and behaviour patterns, ad:tech and Amazon hosted a panel discussion on the evolving omni-channel consumer journey and how marketers are meeting the expectations of new age consumers. ....

Vishal Jacob , Priyanka Gandhi , Shiney Eapen , Nikhil Rastogi , விஷால் ஜாகோப் , பிரியாங்க காந்தி , நிகில் ரஸ்டோகி ,

Mercedes-Benz sells 50 Rs 3 crore SUVs in 4 weeks

India Business News: Bang in the middle of the deadly spell of the coronavirus, Mercedes-Benz registered sales worth Rs 150 crore in just four weeks from one vehicle the ....

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IMT Hyderabad takes New Initiatives to offer Global Immersion at 40+ Partner Institutions in US, Europe, Australia; Last date to apply – June 15

A key USP of IMT Hyderabad is the International Immersion and Learning opportunities available for all PGDM students ....

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