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Since the onset of the pandemic, 30-35 million new customers have come online to shop in the country. Before the pandemic, there were around 100-110 million ecommerce buyers in India. This user base has jumped to 140 million and is on track to surpass the 150-million-mark in the ongoing financial year.
While the second Covid-19 wave hit online sales harder, the industry is expected to clock over 30% growth this year as well, Shyam Unnikrishnan, partner at Bain & Co, told ET.