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Follow us Get news via Twitter Become a fan Join us on Facebook Subscribe Net News via RSS Westwood One s Pierre Bouvard Takes Aim At Ad Buyers Misperceptions Of AM/FM Radio In Blog Post April 13, 2021 at 1:20 AM (PT) Bouvard WESTWOOD ONE and CUMULUS MEDIA Chief Insights Officer PIERRE BOUVARD takes aim at what he considers media buyers misperceptions of AM/FM radio in his post at WESTWOOD ONE s corporate blog this week, pulling data from various sources in an attempt to disprove common myths believed by the ad community. In his post, BOUVARD runs through eight perceptions of the media held by ad buyers, using data to counter each. Among the points, BOUVARD uses NIELSEN reach numbers to challenge the perception that no one is listening to AM/FM radio because of the pandemic; FEDERAL RESERVE figures are used to contradict the idea that the pandemic has everyone working at home and not commuting; and the perce ....
Follow us Get news via Twitter Become a fan Join us on Facebook Subscribe Net News via RSS Latest Edison Research Share Of Ear Data Shows 30% Of All Audio Listening Is On Mobile Devices March 4, 2021 at 1:20 AM (PT) Mobile Up The latest EDISON RESEARCH Share of Ear data shows that listening to audio on mobile devices represents 30% of all time spent listening by Americans 13+. The share is a 67% increase over 2014 and further closes the gap between traditional radio and mobile devices from 31 percentage points in 2014 to just five percentage points today. Among 13-34-year-olds, 46% of listening is on mobile devices, with only 20% via a traditional AM/FM receiver. One caveat is that the pandemic led to increased at-home listening in 2020, and EDISON noted that further data analysis will be necessary to determine whether the change in listening habits will continue once the pandemic eases. ....
Follow us Get news via Twitter Become a fan Join us on Facebook Subscribe Net News via RSS Report: Radio s Place In The Music Biz Still Valuable & Viable February 11, 2021 at 6:45 AM (PT) Scanning The Dial For The Hit (Photo: Shutterstock) Two things have taken the shine off of radio s hit making ability the advent of streaming platforms (DSPs like PANDORA, SIRIUSXM, iTUNES, AMAZON and SPOTIFY) and the COVID-19 pandemic, which impacts commuter time where radio is most-consumed: in the car. Research from places like NUVOODOO still show that the relevance of radio remains strong, particularly because of personalities. The positives run generationally. ....
Follow us Get news via Twitter Become a fan Join us on Facebook Subscribe Net News via RSS CES Wednesday: Radio Takes A Tour; Entertainment Marketers Talk Pandemic January 13, 2021 at 12:24 PM (PT) A Three (Plus)-Hour Tour By PERRY MICHAEL SIMON in LOS ANGELES: For radio people, the annual JACOBS MEDIA tour was the main attraction on WEDNESDAY s schedule at the virtual 2021 CONSUMER ELECTRONICS SHOW (CES), even if there wasn t an actual in-person convention to tour. FRED JACOBS took radio executives on an over three-hour tour around the virtual convention, with AMAZON, FORD, LG, and MERCEDES-BENZ among the exhibitors making special presentations. ....