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Cannes Lions 2021: Asia-Pacific metals count falls in challenging year
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What Went Down at Cannes Lions Day 2
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WPP gathered some of its brightest minds in Asia Pacific to share their vision for the future of creativity.
The nature of creativity is to change. However, thanks to the influence of technology, data, and experience, the rate at which the marketing industry is having to shed old skin are never going to slow down. Rather than fear this new speed of culture, leaders from WPP believe the future of creativity is one in which marketers can thrive if they adopt the right ways of thinking.
As WPP’s global chief creative officer Rob Reilly, shares, “As a creative transformation company, we see a future where data and technology and creativity all come together to fuel business growth and to build better futures for our people, planet, clients and communities.”
May 10 2021, 1:16 pm | BY Kim Shaw | No Comments
Ogilvy Philippines has released this Mother’s Day campaign for Mondelez brand Eden. ‘Unconditional’ is directed by Carlos Palanca-Awardee, Antoinette Jadaone.
The campaign was launched at the #EdenSpeaks Facebook live event, graced by special guest speakers such as Bettinna Carlos-Eduardo, a Mompreneur, content creator, and author; Techie Dy, Consultant of RMT-Cefam, Ateneo, and is a PhD Candidate of Clinical Psychology from the University of the Philippines; and Kristine Enriquez, Eden Cheese Brand Manager.
The event culminated with an exclusive preview of the Eden Mother’s Day film by multi-award winning director, Jadaone.
The film sheds light on the plight of this group of moms that may lack support from their families and their loved ones. It’s a topic often just passed on, but is quite familiar to us all and is important as it plays an integral role in nurturing the light of our homes. The film brings to l
March 8 2021, 12:04 pm | BY Ricki Green | No Comments
Campaign Brief has assembled a world-class jury to judge the creative categories at this year’s Campaign Brief WA Awards. It’s a mixture of international and Australian creative leaders and award winners. On the jury are two Global Chief Creative Officers and three Cannes Lions Jury Presidents for the upcoming 2021 awards, plus two others that have previously lead juries at Cannes.
Over the past three weeks nine top creative directors have decided the winners of this Year’s Campaign Brief WA Creative Awards. The jury features Global Chief Creative Officers Merlee Jayme
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