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April 23, 2021
All through his long political career, prime minister Narendra Modi has been the master of optics: the ability to effectively use the visual image, a slogan, a sharp soundbite at just the right moment in a multi-media age is what has been his distinct leadership weapon. But last week, the well-honed technique of perception management appeared to let down the prime minister for once. On a day when the daily Covid 19 case count crossed two lakhs for the first time, the prime minister was busily addressing large election rallies in West Bengal. Little masking and no social distancing at the gathering, the prime minister appeared to be operating in a parallel universe to the stark ground realities of a country in the midst of another severe Covid wave. In his public communication, Mr Modi has repeatedly urged people to observe ‘do gaz ki doori’ (a distance of two yards) and yet now he was happily seen rousing frenzied crowds. The imagery and mes