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Heura, which launched in the UK with a meat-free burger late last year, hit its initial €1m target on the Crowdcube platform and overfunded to €4m in less than 24 hours, with 3,007 investors backing the business. ....
Sales have grown 120% year on year as consumers look increasingly for clean label products. The business plans to use the latest funding to grow the size of its team, support new retail distribution, increase brand awareness with more marketing and invest in NPD. Virtue plans to focus on the food-to-go market more to drive further growth as lockdown eases. Rahi Daneshmand, who founded the brand in 2016, said: “With further capital to scale growth, we are really excited to see Virtue Drinks grow from strength to strength. This investment will allow us to bring clean energy to even more consumers across the UK.” ....
Founder of Virtue Drinks, Rahi Daneshmand, says international trade now accounts for 40% of his business While the coronavirus lockdowns led to people being told to stay at home, more small businesses spread their wings to sell around the world, new research shows. Two thirds of small businesses experienced a growth in online sales since the start of the pandemic, according to a Mastercard report, with 68 per cent of SMEs planning to do more business internationally. A rapid acceleration of digital online sales helped drive this, but the shift online also helped open up conversations that people were now willing to have remotely. ....