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Pioneering new enterprise from recruitment company Unknown launches
An innovative new social enterprise, Good Brains for Good Brands (GBGB), has launched to connect creative industry talent with charities that need help to raise vital funds and awareness at this critical time for the third sector.
GBGB is launched by the recruitment company, Unknown, to enable creative talent to work with the organisations that need their skills most right now - charities that have lost their traditional means of fundraising as a result of the pandemic.
GBGB provides bespoke dedicated teams from the creative industries who give their time on a ‘low bono’ basis to create effective, impact-orientated campaigns, devise strategies and problem solve for charity brands. GBGB aims to revolutionise the way the advertising industry serves charity organisations, many of whom now face financial devastation because of Covid-19.
Movers and Shakers: Aviva, Gravity Road, Bountiful Cow, Genie, IPG Mediabrands, ITV
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Elixir Equities.
Are you concerned about high valuation multiples of FMCG stocks as raw material costs going up as well? If that is coupled with higher inflation, how will it impact some of the consumer names?
Sure, that is certainly a headwind for the FMCG sector. It is also true for a whole host of consumer facing businesses be it automobiles or appliances and even building materials. They are all going to be impacted by higher increases in raw materials, especially basic materials. But the demand is very good for these companies and they have been able to save costs elsewhere because of the pandemic. They have learnt new ways to communicate, have cut their advertising and travel costs seriously. As a result, some amount of cost saving of a permanent nature has come through. This may help these companies manage their margins vis-a-vis rising costs.