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Product showcase 2021: General Mills goes soft, Whole Earth gets personal and Bwydydd Madryn flies the flag for Welsh snacks By Gill Hyslop
What are you in the mood for today? Pic: GettyImages/lemono General Mills is moving its iconic Pillsbury brand into the cookie aisle with a line of Soft Baked Cookies; Whole Earth is gearing up for the Tokyo Olympics with personalised jars of peanut butter; and Pwellheli-based food distributor Bwydydd Madryn is ramping up its portfolio of Welsh treats.
Team Crunchy or Team Smooth?
Whole Earth are inviting fans to pick their team. The artisan peanut butter producer is commemorating its partnership with Team GB for the Tokyo 2020 Olympic Games – now scheduled on 23 July to 8 August 2021 – by giving fans the chance to personalise their branded jar of Whole Earth Organic Crunchy or Whole Earth Organic Smooth.
By Jerome Smail2021-03-08T13:03:00+00:00
Source: Wall’s Pastry
Wall’s Pastry has announced the launch of a ‘Great Family Favourites’ product range in selected Asda stores.
Developed by Addo Food Group, the range will be initially available for three weeks from 18 March. It has been designed to meet the growing demand for family-focused food and features ‘classic springtime products’, Wall’s Pastry said.
The Great Family Favourites range comprises Chicken & Gravy Pie, Minced Steak & Onion Pie (both 400g, £2), Family Sausage Roll (450g, £2), Bacon & Cheese Quiche and Cheese & Onion Quiche (both 400g, £1.50).
“The range was developed to provide quick and easy meals that can be enjoyed during different occasions, to make the perfect meal for the whole family and take pride of place on a buffet table. We wanted to create products that deliver on taste and flavour and, at their heart, bring the family together,” said Mike Holton, brand manager at Wall’s Pastr