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Great Customer Care Starts Within! June 20, 2020 Share this post: UNDERSTANDING the significance of this concept is critical especially as we traverse this pandemic. How we refocus our energies will become critical. We must be prepared for a new normal when businesses reopen and, consequently, we must start to chart a new way forward if our businesses are to survive. The external perspective on Great Customer Service can be defined as the provision of exceptional care and exceeding the expectations of customers in such a way that customers feel content and gratified. This level of contentment taps into their psyche and how they feel, and thereby motivates them to return. ....