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Uncommon appoints ex-Lida CEO to lead new customer experience practice campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
Vicki Maguire does not boast a traditional advertising education and she wouldn’t have it any other way. In fact, the chief creative officer of Havas London would love to demolish adland’s remaining ivory towers and welcome in more like her – the misfits and outsiders. ....
Sorrell and Harris lead calls to reimagine advertising That was the backdrop for the Worldwide Partners (WPI) global summit, a virtual gathering of the independent network’s member agencies last week. It’s a timely moment to ask. As Sir Martin, chairman of S4 Capital, told delegates, in an interview with Campaign UK editor-in-chief Gideon Spanier (featured above): “Clients are hell bent on significant change, and the holding companies are paralysed by their structure. They talk about simplification, but I don’t think they have simplified anything. “In a digital world, smaller is an advantage because you don’t need a heft anymore. It’s brain over brawn,” Sorrell said. “It’s not showing muscle to major media platforms; it’s going to them with good ideas. Independents are doing a bloody good job globally. They want to demonstrate that they can do this at a significant scale.” ....
Sex sells: lessons in depicting real women in advertising thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Creative Agency of the Year 2020: Uncommon Creative Studio campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.