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Chelsea Jewish Lifecare Kicks Off Superheroes Saving Lives Campaign – Chelsea Record

Special to the Record Chelsea Jewish Lifecare (CJL), one of New England’s leading nonprofit healthcare organizations with campuses in Chelsea and Peabody, unveiled its new Superheroes Saving Lives campaign. Geared to its dedicated and loyal frontline staff, the light-hearted campaign focuses upon serious subjects: thanking employees for adhering to proper infection control protocols as well as conveying the importance of taking the coronavirus vaccine. Created in English and Spanish, the three month campaign features videos from the assisted living and nursing home residents, who thank the staff for their “heroic” efforts in keeping them safe during the pandemic. The videos span the gamut from humorous to serious to emotional. Additionally, staff also encouraged their own family members to record videos showing how important it is for individuals to follow safety guidelines and proper hygiene protocols.

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