Deutsches Altenheim starts ‘Superheroes Saving Lives’ campaign
Community Content
Deutsches Altenheim, a health care organization with a location in West Roxbury, recently unveiled its new Superheroes Saving Lives campaign.
Geared to its staff, the campaign focuses upon thanking employees for adhering to proper infection control protocols as well as conveying the importance of taking the COVID-19 vaccine.
Created in English and Spanish, the three month campaign features videos from the assisted living and nursing home residents, who thank the staff for their “heroic” efforts in keeping them safe during the health crisis. The videos span the gamut from humorous, serious and emotional. Additionally, staff also encouraged their own family members to record videos showing how important it is for individuals to follow safety guidelines and hygiene protocols.
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Special to the Record
Chelsea Jewish Lifecare (CJL), one of New England’s leading nonprofit healthcare organizations with campuses in Chelsea and Peabody, unveiled its new Superheroes Saving Lives campaign. Geared to its dedicated and loyal frontline staff, the light-hearted campaign focuses upon serious subjects: thanking employees for adhering to proper infection control protocols as well as conveying the importance of taking the coronavirus vaccine.
Created in English and Spanish, the three month campaign features videos from the assisted living and nursing home residents, who thank the staff for their “heroic” efforts in keeping them safe during the pandemic. The videos span the gamut from humorous to serious to emotional. Additionally, staff also encouraged their own family members to record videos showing how important it is for individuals to follow safety guidelines and proper hygiene protocols.