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#BigStory! Release strategy of upcoming films as the third wave of the outbreak threatens to prolong theatre reopening | Hindi Movie News


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After what seems like a really long time, the second wave of the Covid outbreak is on the decline. With aggressive vaccination drives taking place, the country is looking at slowly returning to normalcy. The film industry, which, too, was hit hard by the pandemic and the resulting lockdown, is gearing up to resume work full-throttle in the coming weeks. At the same time, the trade is looking at theatres reopening and the business of cinema reviving. This explains why the industry cheered the announcement of the theatrical release of Akshay Kumar s ‘Bell Bottom’ on July 27.
However, with the Delta Plus variant of the virus threatening to bring life to a standstill again with a third wave and Maharashtra already imposing the Level 3 protocols across the state, will the film manage to meet its date with the theatres? Even if theatres open, as they did after the first wave of the outbreak, one didn’t see the audience thronging to the box office. So ....

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