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COVID-19 impact: Lack of fresh TV content could spell drop in ad-revenue?


Source:
Highlights
Many Indian TV soaps have shifted their shooting base outside Maharashtra after lockdown-like restrictions were imposed on April 14
A lack of new content might dissuade advertisers from spending money on ads
TV actor Mrunal Jain from the show Bandini says this is the time for actors to search for work on alternative platforms
Mumbai: The decision of the Maharashtra government to stop all shooting impacts TV shows acutely, as compared to films or OTT series. The world of soaps, after all, needs a steady flow of content.
If shooting stops, channels are forced to run repeats. In turn that has direct impact on advertising revenue. ....

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Punjabi Music Star Launches Balvir Boparai Productions To Continue His Entertainment Journey


SURREY – Balvir Boparai, the legendary singer-songwriter whose songs made Diljit Dosanjh a music star, is celebrating Vaisakhi first time in Surrey where he is now based and is busy creating what he loves most – songs and music.
The famed Punjabi music star has launched his Balvir Boparai productions company, which plans to continue putting out his trademark soulful and heartfelt songs while looking to create and star in films and web serials.
Be it his all time party favorite songs like De De Ghera, or the heart-felt and touching like Ve Shudaiya, Boparia has written and sung numerous hit songs. He was a superstar when Diljit Dosanjh, a junior signed to the same record label as Boparai, was coming up. It’s at this time that Boparai wrote hit songs for Diljit like Pagga Paunchvia Walle that led to Dosanjh becoming a music star. ....

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