The pandemic made these cereals cool again
When the pandemic hit, something astonishing happened in the cereal aisle: It cleared out.
The early days of the pandemic led to shortages in packaged goods as people rushed to stock up. But the surge in cereal sales marked a dramatic turnaround: In 2019, cereal sales dropped 0.6%, following a 1.4% drop in 2018, according to Nielsen data. In 2020, sales jumped nearly 9%.
Before the pandemic, the products were passed over by many consumers who were looking for fresh ingredients or ate breakfast on the go. But restrictions designed to curb the spread of Covid-19 led more people to eat breakfast at home, and stock up on familiar, shelf-stable products. Suddenly, cereal was cool again.
The pandemic made these cereals cool again
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Cereal snacks are just bigger cereal for people too lazy to add milk » Borneo Bulletin Online
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Big Cereal has big ambitions. The makers of the sugary stuff that traditionally has fueled American breakfasts are setting their sights far beyond the bowl. You can buy coffee creamer flavored like Fruity Pebbles, ice cream (er, “dairy dessert”) that tastes like Lucky Charms and even a Frosted Flakes beverage. Now, you can also buy cereal formatted and packaged specifically for snacking. Akin to potato chips or pretzels, many of the new versions are essentially cereal, sized up or made into wafers, in bags that bring to mind their more familiar, salty counterparts. You can hardly blame the cereal wizards for busting their way past the cereal aisle like so many sugar-dusted conquistadors. People are eating cereal, lots of it, at all times of the day that’s according to research by Post Consumer Brands, says Tom “TD” Dixon, the company’s chief growth officer.