It launched ‘Tea Society Called India’ campaign that talks about rejoicing the small moments in a
22 May, 2021 - 06:31 PM IST | By indiantelevision.com Team
Mumbai: Premium tea maker and a celebrated household name, Society Tea through its Tea Society Called India campaign talks about binding us unequivocally as a nation. No matter what our differences may be, the ritual truly symbolizes ‘unity in diversity, and a common language transcending regional distinctiveness through our love for tea.
Celebrating love for tea, Society Tea hopes that this International Tea Day brings new and refreshing energy, allowing one and all to rekindle their chai time with their near and dear ones. Being a constant in every Indian s life, tea has become an integral part of our lives.
In India, one thread that binds us unequivocally as a nation, one ritual that truly symbolises unity in diversity is our love for tea. The tea culture in India has evolved with changing trends and preferences.
This International Tea Day, IANSlife spoke to Karan Shah, the fourth generation director of Society Tea who takes us on the journey of tea in India and its changing trends. He also speaks about the challenges faced by the industry and shares some myths and facts related to tea.
How do you think the tea culture has evolved in India? And where do you see it heading?