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10 Common Mistakes In Google Ads Staying on top of Google Ads features and potential problems can be challenging. Here are 10 common issues in accounts to watch out for. 480 Despite every Google Ads account having its own quirks and challenges, there are many commonalities that emerge. After auditing hundreds of them over the past 13 years, I’ve noticed that many of the issues or mistakes found tend to fall into one of a few categories. Advertisement Continue Reading Below These can be things ranging from messy data output to wasting thousands of dollars because of a sneaky Google Ads setting. While on their own they may not be account killers, frequently there’s more than one happening at a time. ....
I have seen the future of SEO and it lies in the “messy middle” of the purchase journey. The “messy middle” is where people decide what to buy, according to research by Google’s Market Insights team in the U.K. Advertisement Continue Reading Below Now, I wish that this vision of where SEO is headed in 2021 and beyond was mine. If I’d figured this out on my own, then I could charge big bucks to share this knowledge and wisdom with others. The article was written by Alistair Rennie and Jonny Protheroe, who work on Google’s consumer insights team in Great Britain. This 1,000-word article is actually a summary of their team’s 98-page report, which is entitled, “Decoding Decisions: Making Sense of the Messy Middle.” ....