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Yext Highlights Search Technology Gap in '90s-Themed Integrated Marketing Campaign


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NEW YORK, May 10, 2021 /PRNewswire/
Yext, Inc. (NYSE: YEXT), the Answers Search Company, today announced a 1990s-themed integrated marketing campaign to playfully educate businesses on the real problem of using outdated search technology. The company, which provides modern, AI-powered search solutions for businesses, is launching a variety of creative assets to communicate that keyword search technology, which typically delivers lists of irrelevant hyperlinks to customer questions, is the last holdout of 1990s technology that most companies have yet to update.
Yext, Inc.
In addition to launching its first television campaign and video ads on digital and social channels, Yext collaborated with Adweek to activate the campaign in the publication s May 10th CMO-themed issue. Readers who receive a print copy of the magazine will find a Keyword Search CD insert, reminiscent of the installation CDs frequently mailed to consumers in the late 1990s. ....

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Yext CFO to Participate in the 16th Annual Needham Virtual Technology & Media Conference


Yext CFO to Participate in the 16th Annual Needham Virtual Technology & Media Conference
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NEW YORK, May 7, 2021 /PRNewswire/  
Yext, Inc. (NYSE: YEXT), the Answers Search Company, today announced that Steve Cakebread, the company s Chief Financial Officer, will participate in a virtual fireside chat discussion hosted by Needham & Company, LLC on Monday, May 17, 2021, at 2:15 p.m. ET / 11:15 a.m. PT.
A live video and audio webcast will be available on the Yext Investor Relations website at
http://investors.yext.com. A replay of the webcast will be available on the Investor Relations website following the event until August 17, 2021. ....

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Yext Recognized as a Cognitive Search Provider in Now Tech Report


Yext Recognized as a Cognitive Search Provider in Now Tech Report
The report states search is exciting again thanks to vendors who innovate with AI…
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NEW YORK, April 22, 2021 /PRNewswire/
Yext, Inc. (NYSE: YEXT), the Answers Search Company, today announced its inclusion in Forrester s Now Tech: Cognitive Search, Q2 2021 research report.
Yext, Inc.
The global market research company analyzed the cognitive search market. Forrester defines cognitive search as next-generation search engine software that employs AI technologies.to ingest, understand, and organize information from multiple disparate data sources to enable humans to find content, answers, insights, and/or explore a large corpus of information, and cited Yext as one of 34 cognitive search providers. ....

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Yext Releases Powerful Features Arming Businesses with Even Better, Faster, and Cheaper Search Experiences


Yext Releases Powerful Features Arming Businesses with Even Better, Faster, and Cheaper Search Experiences
Features like extractive QA, a website crawler, data connectors, and Answers developer tools are now available for general access so that Yext clients can deliver diverse search experiences to their customers.
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NEW YORK, April 14, 2021 /PRNewswire/  Yext, Inc. (NYSE: YEXT), the Answers Search Company, today announced the general availability of its Spring 21 Release, one of the most significant platform updates in the company s history, highlighted by the Orion search algorithm update. With innovative features like extractive QA, a website crawler, data connectors, and developer tools for Answers, businesses and organizations can deliver even better and more diverse search experiences to their customers. ....

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Yext Launches New Podcast, Yext Talks: The Next Wave


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NEW YORK, April 8, 2021 /PRNewswire/  
Yext, Inc. (NYSE: YEXT), the Answers Search Company, today announced a new podcast as part of its Yext Talks content platform. The first season, titled The Next Wave, is inspired by an uptick in searches about new business and cultural norms in the wake of the COVID-19 pandemic.
Yext, Inc.
Hosted by Yext s Christian Ward, Chief Data Officer, and Josh Grau, Chief Marketing Officer, The Next Wave will cover an array of topics on the growing influence of digital on legacy models from the transformation of local businesses online to best practices when designing for audiences with disabilities. ....

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