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Share this article NEW YORK, May 10, 2021 /PRNewswire/ Yext, Inc. (NYSE: YEXT), the Answers Search Company, today announced a 1990s-themed integrated marketing campaign to playfully educate businesses on the real problem of using outdated search technology. The company, which provides modern, AI-powered search solutions for businesses, is launching a variety of creative assets to communicate that keyword search technology, which typically delivers lists of irrelevant hyperlinks to customer questions, is the last holdout of 1990s technology that most companies have yet to update. Yext, Inc. In addition to launching its first television campaign and video ads on digital and social channels, Yext collaborated with Adweek to activate the campaign in the publication s May 10th CMO-themed issue. Readers who receive a print copy of the magazine will find a Keyword Search CD insert, reminiscent of the installation CDs frequently mailed to consumers in the late 1990s. ....
Share this article NEW YORK, April 8, 2021 /PRNewswire/ Yext, Inc. (NYSE: YEXT), the Answers Search Company, today announced a new podcast as part of its Yext Talks content platform. The first season, titled The Next Wave, is inspired by an uptick in searches about new business and cultural norms in the wake of the COVID-19 pandemic. Yext, Inc. Hosted by Yext s Christian Ward, Chief Data Officer, and Josh Grau, Chief Marketing Officer, The Next Wave will cover an array of topics on the growing influence of digital on legacy models from the transformation of local businesses online to best practices when designing for audiences with disabilities. ....