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Enterprises building data lakes and warehouses have been turning to third-party vendors to bring in data. Building connectors to applications likes Salesforce is tedious and requires data engineering expertise. Plus, the SaaS platforms change up their data schemas and API details. These data pipeline vendors extract data from the source systems and load the data into the warehouse. They will also clean up or sync the data between different systems, either before it gets to the warehouse, or after. Today, more and more companies are opting for the latter. With the first approach, transforming the data before you get to the warehouse, you lose traceability, said Goutham Belliappa, vice president of artificial intelligence engineering at Capgemini North America. ....
Hightouch raises $2.1M to help businesses get more value from their data warehouses Hightouch, a SaaS service that helps businesses sync their customer data across sales and marketing tools, is coming out of stealth and announcing a $2.1 million seed round. The round was led by Afore Capital and Slack Fund, with a number of angel investors also participating. At its core, Hightouch, which participated in Y Combinator’s Summer 2019 batch, aims to solve the customer data integration problems that many businesses today face. During their time at Segment, Hightouch co-founders Tejas Manohar and Josh Curl witnessed the rise of data warehouses like Snowflake, Google’s BigQuery and Amazon Redshift that’s where a lot of Segment data ends up, after all. As businesses adopt data warehouses, they now have a central repository for all of their customer data. Typically, though, this information is then only used for analytics purposes. Together with former Bessemer Ventu ....