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Bites: National Cheeseburger Day, Whiskey'd Off Your Feet & more

Bites: National Cheeseburger Day, Whiskey'd Off Your Feet & more
dailyherald.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dailyherald.com Daily Mail and Mail on Sunday newspapers.

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Pancheros Mexican Grill launches third-annual National Queso Day

Pancheros Mexican Grill launches third-annual National Queso Day
nrn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nrn.com Daily Mail and Mail on Sunday newspapers.

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How Dallas Celebrates Negroni Week: 22 Bars Let You Tipple For a Cause

How Dallas Celebrates Negroni Week: 22 Bars Let You Tipple For a Cause
dmagazine.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dmagazine.com Daily Mail and Mail on Sunday newspapers.

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How Pancheros loyalty-first marketing plan lifted sales

How Pancheros loyalty-first marketing plan lifted sales
Week over week, the Iowa-based chain saw a 105% increase in check-ins, a 135% increase of new sign-ups and a 125% increase in daily loyalty sales.
istock
June 9, 2021
Pancheros Mexican Grill, a fast casual concept based in Iowa, was on a mission to improve its loyalty program. Understanding the effect such programs have on sales, the 28-year-old chain had rolled one out several years ago, but by 2018 participation remained flat, indicating that guests weren t engaging with current campaigns, something Chief Marketing Officer Ryan Murrin set out to change.
Mobilizing the brand s cult-like following was the first step, so after developing a new strategy alongside its loyalty partner, Punchh, Murrin s team created a series of promotional campaigns designed to drive higher average checks, additional loyalty visits and new customer acquisition. The first campaign rolled out on Cinco de Mayo, offering customers ....

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