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Airbnb
2020 commitment: Airbnb said it would donate a total of $500,000 to the NAACP and the Black Lives Matter Foundation. It also said it would match employee donations to both groups.
The company also said that by the end of 2021, 20% of its board of directors and executive team collectively would be made up of people of color. By the end of 2025, Airbnb said, its goal is to have 20% of U.S. employees be underrepresented minorities and for 50% of global employees who identify in the gender binary to be women.
Airbnb also said each member of its executive team would create and share a detailed plan to meet those goals with their teams.
New-yorkUnited-statesMansfieldNunavutCanadaSouth-carolinaBrazilMinnesotaHoustonTexasMinneapolisAmericansCompanies take on the challenge of increasing diversity, aiding Black-owned businesses Shirley Leung © Pat Greenhouse/Globe Staff From left, Daniel Acheampong, Tia Thomson and Yasmin Cruz, Co-founders of Visible Hands VC, are photographed at the Bank of America branch in Nubian Square. The bank has made equity investments in minority-owned venture capital firms like theirs. Not shown is Justin Kang.
Turns out, that was the easy part.
How companies have deployed the money is proving to be as crucial as how much they’ve promised, or even how much they’ve given out so far.
Take, for example, Bank of America, which pledged $1.25 billion over five years toward promoting racial justice and creating economic opportunities for all. The centerpiece of its efforts and where the bulk of the first year’s disbursements have gone is a novel program to fund minority-owned venture capital firms that back under-represented entrepreneurs.
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