Constellation Brands invests in La Fête du Rosé Constellation Brands has acquired a minority stake in US rosé brand, La Fête du Rosé.
Founded in 2019 by Donae Burston, a 15-year beverage industry veteran, La Fête du Rosé is focused on Millennial and Gen Z consumers ‘who share common interests across travel, food, experiences and wine.’
The brand is inspired by the popularity of rosé in the French peninsula of Saint Tropez; but built with the intention of a fresh, modern, and inclusive brand geared toward rosé drinkers of all backgrounds. La Fête du Rosé – which translates to the rosé party – is produced in conjunction with winemakers from Domaine Bertaud Belieu, the oldest vineyard on the Saint Tropez peninsula established in 1340.
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Investment marks first as part of Constellation s Focus on Minority Founders initiative and commitment to invest $100 million in Black/minority-owned businesses by 2030
La Fête du Rosé Founder Donae Burston Created a Brand to Serve Millennial and Gen Z, Focused on Shared Values, Taste, and Experiences
VICTOR, N.Y., May 13, 2021- a brand created to cater to diverse drinkers who share common interests across travel, food, experiences, and wine. The investment was made through Constellation s venture capital group and represents the first company to receive investment dollars as part of Constellation s Focus on Minority Founders initiative, which plans to invest $100 million in Black, Latinx, and minority-owned businesses by 2030.
13 may 2021
Constellation Brands Invests in Disruptive Rosé Brand Geared Toward Multicultural Consumers in La Fête Du Rosé
Investment marks first as part of Constellation’s Focus on Minority Founders initiative and commitment to invest $100 million in Black/minority-owned businesses by 2030
La Fête du Rosé Founder Donae Burston Created a Brand to Serve Millennial and Gen Z, Focused on Shared Values, Taste, and Experiences
VICTOR, N.Y., May 13, 2021 (GLOBE NEWSWIRE) Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, announced today that it has acquired a minority stake in the fast-rising rosé label, La Fête du Rosé – a brand created to cater to diverse drinkers who share common interests across travel, food, experiences, and wine. The investment was made through Constellation’s venture capital group and represents the first company to receive investment dollars as part of Constellation’s Focus on Minority Founders initiative,
VICTOR, N.Y. – Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, announced today a commitment to invest $10 million in the Clear Vision Impact Fund, LP, a newly-formed investment vehicle founded by Siebert Williams Shank & Co., LLC – the only U.S. investment bank certified as a women and minority-owned enterprise. The Clear Vision Impact Fund’s objective is to make investments in minority-owned businesses, with an emphasis on African American/Black-owned businesses; businesses that operate in or serve underserved, predominantly African American and Latinx, markets; and businesses that foster inclusive growth.
“Minority-owned businesses are under-represented in our industry and many other business segments as pervasive and systemic barriers have existed for these companies and their leaders for far too long,” said Bill Newlands, Constellation Brands’ president and chief executive officer. “We remain committed to doing our part to help
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