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Ski resort takes major financial hit from pandemic

Share to Jan 21, 2021 3:38 PM Pete McIntyre The COVID-19 health and safety orders have had a major impact on the bottom line at Big White. The ski resort said since the initial travel advisories in late November, the resort and its reservation service have cancelled $7.3-million in lift ticket and accommodation bookings. The business said it has received hundreds upon hundreds of emails, messages and comments from families and individuals disappointed by these decisions. Over and above the $7.3 million is the lost revenue for the other departments on the mountain – including the ski and board school, food & beverage, equipment rental, hard and soft good sales, retail, events and activities.

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