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Should you consider sponsorship? | Features


By any measure, the Red Bull marketing team really thinks that sponsorship works. It sponsors everything from cliff divers, Paris-Dakar trucks to cyclocross riders. Is there a joined-up strategy here, or is it just a way of moving cash?
Sponsorship in our industry is unique. Cycling was around well before it existed as a sport. Parts of our industry rely on sponsorship through marketing and, right or wrong, parts of our industry ‘love’ cycling sport to such an extent that it becomes easier to justify sponsorship. This latter sentence is one I am guilty of over the years; either in a rush to see young cyclists achieve their dreams or through the lense of associations to the brand. ....

France General , United Kingdom , Saint Piran , Red Bull , World Tour , Quick Step , பிரான்ஸ் ஜநரல் , ஒன்றுபட்டது கிஂக்டம் , துறவி பைரன் , சிவப்பு காளை , உலகம் சுற்றுப்பயணம் , விரைவான படி ,

Should you consider sponsorship? | Features

Should you consider sponsorship? | Features
bikebiz.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bikebiz.com Daily Mail and Mail on Sunday newspapers.

France General , United Kingdom , Saint Piran , Red Bull , World Tour , Quick Step , பிரான்ஸ் ஜநரல் , ஒன்றுபட்டது கிஂக்டம் , துறவி பைரன் , சிவப்பு காளை , உலகம் சுற்றுப்பயணம் , விரைவான படி ,