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Tour of Britain business support in Cornwall growing falmouthpacket.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from falmouthpacket.co.uk Daily Mail and Mail on Sunday newspapers.
Memorial for Penlee Lifeboat disaster 40th anniversary bbc.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bbc.co.uk Daily Mail and Mail on Sunday newspapers.
Organisers of the Tour of Britain have said there will be plenty of room for people to watch the start and finish of the first leg in Cornwall for… ....
By any measure, the Red Bull marketing team really thinks that sponsorship works. It sponsors everything from cliff divers, Paris-Dakar trucks to cyclocross riders. Is there a joined-up strategy here, or is it just a way of moving cash? Sponsorship in our industry is unique. Cycling was around well before it existed as a sport. Parts of our industry rely on sponsorship through marketing and, right or wrong, parts of our industry ‘love’ cycling sport to such an extent that it becomes easier to justify sponsorship. This latter sentence is one I am guilty of over the years; either in a rush to see young cyclists achieve their dreams or through the lense of associations to the brand. ....
Should you consider sponsorship? | Features bikebiz.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bikebiz.com Daily Mail and Mail on Sunday newspapers.