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Christopher Heimerman As a beekeeper, a longtime Illinois state trooper, and the face and voice of rural road safety, Tracy Lillard knows you catch more flies with honey. With planting season underway, the overseer of the Illinois State Police’s social media channels leverages the ISP’s main Facebook page and its 263,000 followers, 33 other pages, seven Twitter accounts and three Instagram channels to drive home the importance of being mindful of massive, slow-moving farm vehicles. The threat of a ticket, or the horrifying proposition of a deadly crash, can stop people in their tracks. But it’s her authentic, upbeat, slice-of-life posts that go viral. ....
However, her immediate smile gives away her true personality. âI try to blend in,â she said. More commonly known as Trooper Tracy, the office serves as the department s statewide social media coordinator and has garnered a following in Central Illinois, whether she is in her uniform or not. âPeople recognize me,â she said. Online or in-person, Lillard is entertaining and fun to be around. She has delivered Christmas gifts to Webster-Cantrell Youth Advocacy, demonstrated what happens when a K-9 officer attacks someone and, during her more serious presentations, explained to local high school students the consequences of distracted driving. Lillard s Facebook page shows her human and personal side and that of fellow officers. In one post, she could be seen reading a childrenâs book while sitting in a police car. The next post may be a humorous reminder for drivers to turn on their lights on a foggy day. ....