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XLRI celebrates Ensemble Valhalla 2021

XLRI celebrates Ensemble Valhalla 2021
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A creator's guide to a successful journey in 2021


Guest AuthorJan 28, 2021, 12:24 IST
A few trends that we can expect to see in content creation in 2021
The shift to digitization has opened up newer ways to content monetization.
Divyanshu Damani, Co-founder,
TagMango shares some anticipated
trends in 2021 that can pose as a new age creator’s guide to embark on a successful journey in the world of
content creation.Content consumption has risen by manifolds in India in a very short span of time. Increased smartphone use, affordable and extensive internet data availability, and the coronavirus outbreak have acted as a catalyst for this growing demand across genres: entertainment, gaming, news, and infotainment. This growing appetite for creative content consumption hence poses as a great monetization opportunity for content creators. ....

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Elon Musk and climate change; Joe Biden launches '100 days mask challenge'


Elon Musk and climate change; Joe Biden launches 100 days mask challenge
In order to contain the further outbreak and combat the pandemic, newly appointed US President Joe Biden has launched a full-scale wartime effort against COVID-19 in the US.
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Climate change has been the hottest topic of the last decade, pun intended.
And now, Elon Musk has joined the battle to fight for the planet as well. The Tesla CEO tweeted on Thursday that he is going to donate $100 million for the best Carbon Capture Technology or CCT.
CCT helps in trapping carbon dioxide at the source of its emission and transporting it to a storage facility and isolating it. This, experts believe, can pave the way for a much greener future. ....

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[The Turning Point] How two friends started creator monetisation startup TagMango to help influencers earn mor


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How do influencers earn money? Very often, they find it difficult to monetise their personal brands.
Divyanshu Damani from Kolkata cracked it for himself. Realising the lack of adequate infrastructure for such influencers, creators, and artists in India, he wanted to create a platform that could generate revenue for them.
This led him to start TagMango with his friend and serial entrepreneur
Mohammad Hasan. Part of
in 2019
with an aim to build a brand-independent revenue stream, establish more meaningful interactions, and build a lasting following for Indian creators. 
Since its launch, the startup has worked closely with more than 100,000 creators, influencers, and artists, and is now targeting the next 500 million internet users in India.  ....

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